Mobile

The 2.0 generation is becoming the norm and therefore our mobile strategy and vision must do more than just reflect this change and this new norm.

To this end we do not inherit leanings, instead we actively explore the latest and best technologies and techniques.

Some industry information:

Mobile penetration in the UK is now over 120%
Over 100 million text messages are sent daily in the UK
32% of written communication is now by text
95% of texts are opened by recipients compared to 25% of emails
Brands are placing mobile increasingly high on their marketing agendas
40% of UK mobile users are now using the mobile internet

We actively engage the latest and best technologies and techniques. We embrace them and invest into them and make our offering to the whole group more enterprising than the past.

Our excellence allows us to empower all the relevant stakeholders and ensure that anyone and everyone, who reads, sees or hears about us, will know that we are a hub for positivity in this new consumer driven market.

The advantages of using mobile:

Mobile offers a very effective direct response mechanic
The personal nature of mobile means messages can be much more effective
Easy to track campaign responsiveness
Able to target people on the move and in a way they can respond to immediately
Build up a database of users which can be used for future marketing purposes

The Northcliffe Media mobile database currently holds more than 150,000 unique mobile numbers. The mobile database is growing by about 1,500 unique numbers each week and dynamic campaign information allows us to know more about our mobile database.

"An interactive relationship
with a targeted audience"

Mobile opportunities:

These are just some of the opportunities that mobile can offer:

Competitions – Text to enter competitions are increasingly popular. Opportunity to send partner message to all entrants
Sponsorship of content – Deliver newspaper content to people on the move via mobile. This service can be sponsored to promote a partner’s brand. Eg: Sports alerts, TV Listings etc
Text for more info – Allow people to interact immediately by texting for more information or to receive a brochure/ call back etc
Send promotional offers – Send promotional offers to people via text message. This can be in the form of mobile coupons, unique voucher codes or just a simple advertising message.
Mobile content – Send content such as horoscopes and games.
Bespoke mobile content – We can build specialist mobile internet sites, applications, games, etc