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Retail

Northcliffe Media constantly helps high street brands achieve maximum exposure and impact locally whether it's to communicate store openings, promotions or drive footfall.

Here are some recent examples:

Harvey Nichols, Bristol

September 2008

  • Harvey Nichols opened a new store in Bristol as part of the Cabot Circus shopping mall development
  • They made use of local heroes ‘Wallace & Gromit’ to catch the attention of the local Bristol audience
  • The schedule ran across our paid and free titles and also included Metro and our local entertainment listing magazine Venue

 

 

John Lewis, Leicester opening

September 2008

  • John Lewis opened a new flagship store as part of Leicester’s High Cross shopping mall development
  • As well as using the Leicester Mercury, the campaign also utilised our hyperlocal Messenger series of papers to reach more affluent demographics

 

 

Sainsbury’s Active Kids

September 2008

  • Joint venture with the Mail on Sunday and has run for the last 2 years
  • TNS research shows that Northcliffe titles have a great reach amongst families with children
  • Copy localised across our titles to feature stories about local schools, their initiatives and how they’ve benefited

 

 

Sainsbury’s ‘Taste the Difference’, Northcliffe network

September 2008

  • Another joint campaign with the Mail On Sunday designed to engage with shoppers locally across the UK to reinforce Sainsbury’s positioning and ongoing ‘taste the difference’ campaign
  • All daily and weekly titles carried copy personalised to that town, city or region and featured localised products

 

 

House of Fraser, Bristol

September 2008

  • House of Fraser opened a new flagship store in Bristol as part of the exciting Cabot Circus shopping mall development
  • Pre-launch Northcliffe’s local and regional paid and free titles including the Bristol Evening Post ran a mixture of creatives executions and ad sizes including wraps, ½ page DPS and full pages
  • The campaign was designed to deliver both frequency and impact in order to drive awareness and footfall when the store opened