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Love local

 

  • We attract a de-duplicated newspaper/online reach of over 7.4 million 1
         
  • Over 4m unique visitors to our websites every month 2
    Unique visitors - 'thisis' websites
         

  • The 'thisis' network reaches all age ranges; 21% of users are under 35, 47% are 35-54, and 31% are 55+ 2
         
  • Two thirds of our 'thisis' audience is ABC1 2
    Unique visitors - 'thisis' websites
         

  • Within the next 12 months 69% of the 'thisis' audience plan to take a holiday, 25% plan to look for a job, 22% plan to buy a property and 22% plan to buy a car 2
         
  • 81% of our 'thisis' users have purchased something on the Internet in the last 3 months 2
    Unique visitors - 'thisis' websites
         

  • Life is local: Most people live their day-to-day lives within a 10 mile radius of home 3
         
  • The majority of the 'thisis' audience is local: for example, 70% of the thisishullandeastriding.co.uk audience live within the Hull Daily Mail circulation area 2
    Unique visitors - 'thisis' websites
         

  • We reach 70% of business people with our evening newspapers each week 3
         
  • 69% of our evening newspaper readers own their own home, and 73% have done some DIY/decorating in the last year 3
         
  • Two thirds of families with young children (0-9 year olds) read one of our evening titles every week 3
         

 

1. Source: Audience Dynamics 2008 (with growth in ABCe Nov 2008 - Oct 2009 applied) Base: 33,010 ('thisis' monthly UK online users aged 15+) and JICREG Jan - Jun 2009 (Average Issue Readership)

2. Source: Audience Dynamics 2008. Base: 33,010 ('thisis' monthly UK online users aged 15+)

3. Source: TNS Media 2006. Base: Adults 15+ in NML daily title 10% areas